What the Partner Gets
The realtor is at her son's basketball game Monday morning when her phone buzzes. New lead notification. She glances at the email.
Kitchen remodel estimate. The range the customer saw. A breakdown showing materials, labor, permits, sales tax. The customer's name, email, phone, and address in Bartlett.
She doesn't have to call the customer cold. She knows exactly what they're looking at, what they're planning, and what budget range they've already seen. When she reaches out, the conversation has context.
The Contractor Connection
A general contractor in Germantown partnered with that realtor three years ago. The estimators fit into that arrangement. When a lead comes through the realtor's embedded estimator, the contractor gets a notification too.
He calls at six. "Hi, this is Patrick... I understand you're looking at a kitchen remodel on a house in Bartlett."
"How did you know that?"
"Your realtor's website. You ran an estimate and asked for more information."
They schedule for Thursday. Three people connected in twenty-four hours. No one chased anyone. The information flowed because the system was built to make it flow.
The Range Question
A contractor in Midtown was skeptical. He builds kitchens for a living. He didn't trust a tool to get it right. His realtor partner convinced him to test it. "Run the numbers on your last three jobs," she said.
He sat down one evening and entered the parameters. The first invoice fell inside the range. The second fell inside. The third fell inside.
"It's not going to match my bid exactly," he told the realtor. "But it's close enough. A homeowner who sees that range won't be shocked when I show up with real numbers."
No Signup to See the Range
A home inspector in East Memphis had tried other tools before. Most made the homeowner enter an email address before showing any numbers. The leads were garbage.
These estimators work differently. The homeowner answers the questions. The range appears. No gate. No signup. They get what they came for immediately.
If they want more, they can provide contact information. "The people who fill out the form actually want to talk," the inspector said. "That's a different conversation than chasing someone who just wanted a number."
Embedding on a Partner Site
A realtor in Collierville decided to embed the estimators on her website. She logged into her partner dashboard, clicked "Embed Codes," selected the trades she wanted, and copied the HTML. Her web person pasted it onto a new page. Fifteen minutes of setup.
Now when clients visit her site and click through to the estimators, they never leave her brand. She gets credit for providing the information because it looks like she built it herself.
The Partner Portal
Every partner gets access to a dashboard. Leads appear in a list with the customer name, contact information, trade, estimate range, and project details.
Analytics show which estimators generate the most activity. Tools include the embed code generator, lead export, and settings. Partners can generate embeds for any of the twenty-three trades.